Chinese company LeTV will now go by the name LeEco. The company announced its new brand and logo for the Le ecosystem and its seven sub-ecosystems during its ‘Global Brand Upgrade’ press conference.
“The four strokes which comprise LE each represent one of the four tiers of the Le ecosystem – platform, content, device and application. The dot formed by the overlapping of two strokes symbolises the pivot of the entire ecosystem: EUI and Le fans. The connection and interaction between the letters L and E expresses the LeEco spirit of constant disruption, breaking boundaries and eco synergy. The three colors of blue, red and green plus the all-inclusive colour of grey represent the integration of technology, culture and the internet within the Le ecosystem,” the company announced.
LeEco also announced the name change of Letv.com to Le.com while also highlighting the global strategies of Le Vision Pictures and Le Cloud in 2016. The company is “looking beyond the Chinese domestic market to compete with global Fortune 500 giants such as Apple, Amazon and Netflix” it said.
The reason why the company has replaced TV with Eco in its brand name is because it wants to be more than just a video website (launched in 2004) and instead offer a full-featured ‘eco world’ to buyers.
“LeTv is where we started, but LeEco is our future,” Ablikim Ablimit, Le Holdings’ vice president of strategy said. “We will create a more beautiful eco world with new value for our users. And our brand-new logo will bring users into this exciting world,” he added.
LeTV gets new logo, will be called LeEco now
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